(914) 265-4100. jl@lusthauslawpc.com

Franchise Matters

Looking to expand your business? What's the best strategy? License your trademark? Or franchise the entire business process? How do you distinguish between these two options?
The first step to making an informed decision about whether to grow your business by licensing or franchising is to understand the difference between the two legal structures.

If you have a successful business that can be duplicated and you want to expand your geographic reach, you will want to consider franchising. Generally, franchising is a method whereby the franchisor gives franchisees a license to use its brand, i.e. trademarks, and systems for operating the business in return for the payment of a fee. When thinking of franchise systems, most consumers think “burgers and fries.” 

Lusthaus Law P.C. • 600 Mamaroneck Avenue • Suite 400 • Harrison, NY 10528
 jl@lusthauslawpc.com • Phone: 914-265-4100